美国高校广告教育的课程体系与师资构成刍议

The Curriculum System and Teachers Structure of American Universities' Advertising Education

课程体系是现代学科专业的核心内容,它直接反映和凸显出该学科的专业质量、教学水平和发展形态。由是,作为当代一门新兴应用学科的广告学,其课程体系建设的意义和价值自是不言而喻的。因此,深入观照和研究已成熟的美国高校广告教育的课程体系和师资结构,对中国方兴的广告学的学科发展及课程建设无疑具有重要的启迪、借鉴与参考价值。

Curriculum system is the core of modern disciplines, and it can directly reflect the professional quality, teaching level and development patterns of the discipline. So, advertising,as a emerging applied contemporary discipline, it is self-evident that its curriculum system construction have great significance and value. Thus, to have a deep contemplation and research of the advertising mature curriculum system and teacher structure in American Universities, do offer us enlightenment and references for the discipline development and curriculum construction of Advertising in China.