我国商标法中“商标使用”概念辨析——以贴牌加工为线索

The Discrimination of Concepts of “The Use of Trademark”in Chinese Trademark Law——Taking the Clue of OEM

"商标使用"是商标权能产生和得以维持的前提和基础,也构成商标权受到保护的必要条件,在贴牌加工行为性质的认定中起到了重要作用。借助于对贴牌加工案件的分析,可以总结商标在使用过程中存在"创设权利"、"维持权利"及"侵害权利"三种情形,每种情形中"商标使用"由于制度设立目的和功能的不同而不同,"商标使用"在三种情形下所具有的内涵和要求也均有所区别。因此,即使同在贴牌加工领域,判断其是否构成"商标使用"时也会得出不同的结论。这并非是多重标准,而是与商标的本质属性相适应的区别分析,彼此之间并不存在冲突。

＂The use of trademark＂is the premise and foundation for trademark rights to be generated and maintained,which also accounts for the requirement for trademark rights to be protected. It has played an important role in identifying the feature of the original equipment manufacturer（ OEM）. Based on the analysis of the OEM cases,this paper summarizes three different situations in using trademark such as the＂creation of rights＂,＂maintenance of rights＂and ＂infringement of rights＂with their respective purposes and functions. The ＂use of trademark＂bears different content and requirements in those three conditions above. Therefore,different conclusions can be reached in determining whether the OEM constitutes the ＂use of trademark＂,which doesn＇t mean multiple standards but rather in accordance with pertinent feature of trademark with no conflict therefrom.