从20世纪初美国体育商业运作的案例看美国的体育发展

From the beginning of the 20th century American sports business case to see the development of sports in the United States

为了解20世纪初美国体育商业运作,该研究采用了文献资料法对美国的体育发展历史《从殖民化到全球化》的书籍进行了翻译,得出了媒体推动了美国体育竞赛的发展同时美国媒体自身也得到了迅猛发展,优秀运动员及教练员利用媒体进行商品代言人推动了美国体育的发展,美国媒体积极促进了美国商业化体育文化的发展。

In order to understand American sports business operations in the early 20th century, the re- search adopted the literature development history of American sports ＂from colonization to globalization＂ has carried on the translation of books, it is concluded that the media to promote the development of the sports competition at the same time, the American media itself also got rapid development, excellent athletes and coaches use media spokesperson to promote the development of American sports, American media actively promoted the commercial development of sports culture in the United States