言者呈现与听者认同:武术国际传播的话语路径

Adviser Presenting and Listener Identity:Words Path of Wushu International Spread

武术国际传播的复杂性决定了言者或听者为实现交流的目的必须经过言者呈现和听者认同的话语路径。武术的国际传播面对有着甚远差异的处事原则、文化观点和文化认同的传播受众,而帮助其了解中国传统文化内核是获得听者认同的关键之举。在文化全球化的进程中,武术的国际传播应该从中国传统文化的基本理念入手,建构听者对武术文化的认可和认同之路。将中国武术的国际传播看做是言者与听者在一定的文化环境中所进行的言语行为,从话语的视域考察武术在国际传播中的存在价值和意义,不仅能够扩大武术在当今时代的横向生存空间,同时也能够纵向地促进中国国家形象的建构和文化软实力的大幅提升。

The complexity of Wushu international spread determines that the adviser or the listener must go through adviser presenting and listener identity path to achieve the purpose of communication.Wushu international spread faces audiences with different principles, cultures and cultural identity, and the key for the listeners to obtain identity is to help them understand the kernel of Chinese traditional culture.In the process of cultural globalization, the international spread of martial arts should start from the basic idea of Chinese traditional culture and construct the listener recognition of Wushu culture and identity.Taking the international spread of Chinese martial arts as a verbal behavior between the adviser and the listener in certain cultural environment of speech, examining the exis- tence value and meaning of martial arts in international communication from a perspective of discourse not only can expand the martial arts in today＇s era of lateral living space, but also able to promote the construction of China＇s na- tional image and longitudinal surge of cultural soft power.