江苏省体育产业发展现状及特征研究

The Status Quo and Characteristics of Sports Industry Development in Jiangsu Province

通过对江苏省体育产业发展现状及特征进行分析,认为近几年江苏省体育产业发展势头良好。体育服务业质量进一步提升;体育旅游、休闲、健身发展迅速;体育用品业得到发展;体育博彩业管理水平不断完善与创新。但从总体上看,体育产业规模还比较小,尚未充分发挥出新兴产业的潜力和优势,其内部结构不尽合理,体育服务业在其中的比重较低,区域发展不平衡;市场开发尚不成熟,体育产品供给不足等。

Through the analysis of the status quo and characteristics of sports industry development in Jiangsu Province, it is considered that the sports industry development momentum of Jiangsu province is good in recent years, sports service industry quality is further improved, the development of sports tourism, leisure and fitness is rapid, the sports goods industry has been developed, the management level of sports lottery industry has been improved and innovated. But viewed from the overall, the scale of sports industry is still relatively small, and the potentiality and advantage of emerging industry has not yet been given full play to, the internal structure of sports industry is unreasonable, the proportion of sports services in it is lower, the regional development of it is imbalance; the market development of it is not mature, and the supply of sports products is inadequate.