摘要
中国自改革开放以来,经济模式由中央计划经济转变为了更高效率的市场经济,各种私营、民营企业也开始迅速地发展。对于一些非垄断性的行业,在竞争者如云的行业中,知己知彼,方能百战不殆。尤其是进入信息化社会之后,企业竞争情报对于企业在竞争中占取优势起到了至关重要的作用。而对于一些中小型企业来说,并没有能力去组成以及完善自身的情报系统,鉴于21世纪初许多中小企业与高校图书馆合作以收集竞争情报,将整个项目外包成为了一种可行的解决方法。先介绍企业—高校图书馆合作模式,并借鉴此,建立专职竞争情报业务机构基本模型,分析其所拥有的优势,并对存在的问题进行较为系统的分析,以此引发对该业务发展可能性的探讨。
Since the Chinese economic reform, Chinese economy has change from centrally planned economy to market economy, more and more minor enterprises formed in China. And as our society becomes more informational zed, how to get intelligence about the market efficiently is the key to get the competitive edge. For some minor enterprise, since it would cost a lot, it not possible for them to build their own department of intelligence. This article will first introduce a model called library-enterprise cooperative form to get intelligence and based on this we will form a model called professional intelligence organization. And by analyzing it's advantages and disadvantages to get the possibility of this business's development.
出处
《江西科学》
2016年第2期276-280,共5页
Jiangxi Science
关键词
竞争情报
市场信息
专职业务
发展可能性
competitive intelligence
market information
professional organization
possibility to develop