商业诚信环境对联盟企业间合作策略选择的影响--基于随机匹配博弈的仿真分析

The Influence of Commercial Integrity Environment on Strategy Selection of Cooperation among Enterprise Alliance— Based on Simulation Analysis of Random Matching Game

联盟企业间合作依存的商业诚信环境正在悄然发生变化,非频繁的多边随机匹配合作交易在当代商业经济活动中日趋常见,而既有文献多数仍是在封闭的双边重复合作框架下探讨。将双边重复合作环境扩展到多边随机匹配合作环境,探讨商业诚信环境对联盟企业间合作策略选择的影响。构建了不同诚信形态的联盟企业间随机匹配合作博弈模型,基于多Agent仿真实验方法,重点针对诸多适合用鹰鸽博弈和牡鹿博弈描述的合作情境,扩展了经典囚徒博弈合作情境下的策略选择问题研究。通过六种经典策略的对比,分别具体剖析了这三种合作情境在不同诚信形态环境中的策略演化过程。仿真研究得出的结论为联盟企业间的合作更好响应外部商业诚信环境,提供了策略选择的依据。

Commercial integrity environment in which cooperation among enterprises alliance exists is quietly changing. The non-frequent cooperative bargaining of mu[tilateral random matching is an increasingly common in modern commercial activity. Most research mainly discusses the framework of closed environment of bilateral repeated cooperation. This paper expands the environment of bilateral repeated cooperation to the environment of multilateral random matching cooperation, discusses the influence of commercial integrity environment on strategy selection of cooperation among enterprise alliance. It builds the model of random matching game cooperation among enterprise alliance of different integrity forms. Focusing on many cooperation situations suitably described by the hawk-dove game and stag game, it expands the study on the strategy selection of cooperation situations in classic prisoner＇s dilemma game based on the multi-agent simulation experiment method. By comparing the six kinds of classic strategies, it analyzes strategy evolution process of these three cooperation situations in different forms of integrity environment respectively and specifically. The simulation results provide the strategy selection basis for cooperation among enterprises alliance in better response to the external commercial integrity environment.