“互联网+”时代我国书评及其研究探析

An Analysis of Book Review and Its Research in the Era of “Internet Plus” in China

"互联网+"是信息通信技术高度融合发展的背景下,新一代信息技术与知识社会创新互动演进模式的一个概括。这一互联网思维的普及必将影响作为出版业重要一环的书评工作。较之传统大众媒介下的书评,网络环境增强了书评的大众化,彰显出书评的独立性,丰富了书评的信息性,促进了书评的立体化。因此,"互联网+"时代的书评研究应该进一步把握书评实质,强化对书评活动及其社会效果的研究,注重书评研究方法的多样化。

＂Internet plus＂ is a specialized term to generalize the interactive and innovative evolu-tion model of the new generation information technology and knowledge-driven society, against the back-ground of high integration and fast development of information and communication technology. Undersuch a circumstance, a further consideration should be taken on book review, an important part of pub-lishing industry. Compared with the traditional book review under mass media,the network improves itspopularity, highlights its independence,enriches its information, and makes it more stereoscopic. Thus,the study on book review in the era of＂Internet plus＂should make more efforts to grasp its essence,focus on book review activities, and strengthen its social effect as well as vary its research methods.