漂流游客的安全认知研究——基于贵州马岭河峡谷漂流游客的调查分析

STUDY ON SAFETY COGNITION——BASED ON INVESTIGATION AND ANALYSIS OF GUIZHOU TOURISTS DRIFTING MALINGHE CANYON RAFTING TOURISTS

漂流旅游是一项高风险的旅游体验项目,漂流安全备受人们关注。基于贵州马岭河峡谷漂流游客的问卷调查数据,采用频次分析和主成分分析的方法对调查数据进行分析,对漂流游客的漂流安全认知进行研究。从漂流安全准备的各项相关数据分析的结果显示,游客对漂流准备重视程度高;漂流过程中行为安全与否不能够进行正确评价;对漂流安全事故表现形态的判断、对最容易出现安全问题的地方感知不够全面。从漂流游客、漂流旅游经营者和漂流旅游管理者角度提出漂流安全对策。

Drifting Tourism is a high risk tourism experience project,drifting safety concerned by people. This paper based on the questionnaire data of M aling River canyon in Guizhou,focus on the safety awareness of the tourists for their drifting actions. Take frequency analysis and principal component analysis to analysis survey data,The result shows that tourists paying attention to the drifting ready-- illustrate most drifting tourists have a common safety awareness. M any tourists can not recognize whether their action are safety or not in drift process. The judgement for the drifting accident and the knowledge about the most vulnerable part during drifting are not comprehensive enough. The article proposed management strategies via the perspectives of drifting tourists,operators and managers.