摘要
手绘图形是一种古老的艺术形式,伴随着人类的出现而产生,是人类文明与智慧的结晶。它是创作者最直接最朴实的个性表达与情感流露。在当今这个计算机图形语言占据包装市场的数字化时代,重新应用手绘图形于包装、设计,可以唤起人们新的审美情趣。使消费者在购买商品时,既可感受到文化艺术的熏陶,又可对产品有亲切感和认同感。
Hand-drawn graphics is an ancient art form. With the advent of human beings,it is the product of human civilization and wisdom. It is the artist＇s most direct and simple individualized expression and emotion. Nowadays,it is a digital age that computer graphics language occupies packaging market. Reapplying hand-drawn graphics in packaging design can evoke new aesthetic taste and interest. When buying goods,consumers can be influenced by the culture and art ,and may feel kind and have the sense of identity for products.
出处
《山西大同大学学报（社会科学版）》
2016年第1期104-106,共3页
Journal of Shanxi Datong University(Social Science Edition)
关键词
包装设计
手绘图形
情感
传统文化
现代元素
packaging design
hand-drawn graphics
emotion
traditional culture
modern elements
