色彩心理与食品包装设计

Analysis of Color Psychology and Food Packaging Design

随着市场经济的发展,产品包装已成为一种很重要的营销工具,除了能描述出产品的功能、特色外,还必须适应社会的需求,吸引顾客的注意力,给消费者以良好的印象和信心,从而来促进产品的销售。产品设计包括了产品包装的大小、形状、色彩、文字说明和图案等因素。本文将从色彩这一方面,论述色彩因素对食品包装的影响。

With the development of market economy,product packaging has become a very important marketing tool. Product packaging in addition to describe the product function,characteristic,must also meet the needs of society,to attract the attention of customers,to customers a good impression and confidence,so as to promote the sales of the products. Promotional function more and more outstanding sample packaging,product packaging design has become an important subject of sales strategy at present. Product design includes product packaging size,shape,color,text and pattern etc.. This paper from the color studied,the influence of factors on food packaging color.