摘要
大众出版物推介语作为大众出版物广告的一种形式,其发端已久。随着社会经济、技术和文化水平的提高,大众出版物推介语的制作也渐趋成熟,形成了某些有固定构思模式的类型。本文仅就大众出版物营销宣传过程中广告文字这一项进行研究。通过对成功案例的分析归纳,总结出几种典型模式,以期为业界提供借鉴与帮助。
As a form of advertisement,popular publications＇ advertisement language has a long history. It has become mature with the development of the social economy,technology and culture,and formed some certain type of conception paradigm. By studying the advertisement language during the marketing campaigns of popular publications,this paper summarizes several classic paradigms in order to offer references and helps for this industry through the analysis of some successful cases.
出处
《山西大同大学学报（社会科学版）》
2016年第2期98-101,104,共5页
Journal of Shanxi Datong University(Social Science Edition)
基金
全国高等学校文科学报研究会2013年编辑学研究基金资助课题
关键词
大众出版物
推介语
构思范型
传播效果
popular publications
advertisement language
conception paradigm
communication effect
