摘要
我国相关明星运动员的形象塑造文章屈指可数,改革开放以来,运动员媒介形象主要经历了三个阶段:1978年到1990年之间,运动员媒介形象非常极端,基本处于一个单质的发展期;20世纪90年代初到90年代末期是第二阶段,即我国运动员媒介形象发展的过渡期,一改之前单质时期的简单极端形象,转变为多层次立体化的体育明星形象,逐步形成商业化的发展趋势;2000年至今是我国运动员媒介形象的第三个时期,这一时期所赋予运动员的媒介形象由整齐划一的躯壳向有血有肉的"人"转变。笔者从媒介形象塑造角度,通过郎平各阶段身份确立、形象塑造成因这两个层面进行深入剖析,探讨在新媒体全面迅速发展的时代环境下明星运动员媒介形象塑造的方式,并以此推动体育文化的传播。
A few articles of image shaping articles are related star athletes in our country,since China＇s reform and opening up,the athletes media image mainly experienced three stages. Medium of between 1978 to 1990,the athlete image is very extreme,basic in an elemental period. From the early 1990 s to the late 90 s is the second phase,the media image of the development of the transitional period,our athletes before an elemental period extreme simple image,into a multi-level three-dimensional sports star image,gradually formed a development trend of commercialization. Since 2000 is our country＇s athletes media image of the third period,the period has given the athletes＇ media image by the uniformity of the body to flesh and blood of ＂person ＂. The author from the perspective of media image creation,through the stages lang ping identity establishment and the causes of image creation that researches in two aspects,a study in the new media era of the rapid development of the overall environment star athletes media portrayal of the way,and in order to promote the spread of the sports culture.
出处
《南京体育学院学报（自然科学版）》
2016年第2期128-131,共4页
Joournal of Nanjing Institute of Physical Education:Natural Science
基金
国家社科基金资助项目(编号:14BTY005)
