宜昌城乡物流“最后一公里”问题与对策研究

Study on Countermeasures for Last-mile Issues in Urban-rural Logistics System of Yichang

针对宜昌市城乡物流"最后一公里"发展现状与存在布局节点不合理、服务体系不完善,服务模式单一、供需匹配能力不足,规模小、碎片化严重等问题,提出加大物流基础设施与网点建设、采用物流众筹模式来解决"最后一公里"物流信息不对称、供需匹配困难等问题,进一步给出互联网+农村策略解决农村电商与物流协同发展的策略。

In this paper, in view of the last-mile problems in the rural-urban distribution system of Yichang, such as less-thanoptimized node layout, incomplete service system, monotonous service mode, mismatched supply and demand capacities, small scale and fragmentation, etc., we proposed a series of countermeasures, and at the end, further presented the strategy to promote the collaborative development of the e-businesses and logistics industry in rural areas based on the internet＋ and rural strategies.