网页设计中视觉语言的审美性表现研究

Research on the Aesthetic Expression of Visual Language in Web Design

网络作为一种新的信息传播载体,为设计者提供了新的艺术表现舞台。网页设计的核心美学价值是信息传递,图文与信息的传达要满足人们的审美需求,更需要一个系统的、强有力的理念基础做支撑。在多元化的视觉设计时代,针对网页设计中文字、图形、色彩、版式设计等方面的应用研究,能够使人们加强对网页设计审美规律的认识和理解,有助于使网页具有鲜明的审美价值,满足浏览者的视觉审美需求。

The network, as a new information carrier, provides a new stage for designers＇ artistic expression. In web design, what is at the core of the aesthetic value is the information transmission among images and texts which not only must meet peoples＇ needs for aesthetic appreciation, but also call for a systematic and strong idea for support. In the era of diversified visual design, applied research on texts,graphics, colors, format design and so forth in web design can deepen the understanding of web design aesthetic rules, add to the aesthetic value of web pages and meet visitors＇ visual aesthetic demands.