风险警觉与智慧经营——简析纸媒到“云媒”的演化路径

Perceptions to Risks and Wisdoms to Management——A brief analysis on evolution from paper media to cloud media

文章分析了纸媒发展的学术语境和实践背景,提出云媒不仅是作为一个海量数据存储、分析平台存在,而且作为产业进化链上不可或缺的元素,起着至关重要的基础作用。云媒的成熟和发展势必成为产业链融合的必要条件,并指向云商务的形成和发展,只有风险警觉,从经营主题有机过渡至消费主体,才是智慧经营的"通达之道"。

This paper discusses the academic context and practical background of the paper media development. It holds that cloud media not only exist as a platform of mass data storage and analysis,they also play a fundamental role as an indispensable element in the chain of industrial evolution. The maturity and development of cloud media is bound to become a requirement of the integration of industrial chain,and points to the formation and development of cloud business. Only risk awareness and an organic transition from business theme to consumption subject is a ＂ straight way＂ to wise operation.