试论科学纪录片的科学传播方法——以探索频道为例

On Scientific Communication Method of Scientific Documentaries——A case study of the channel Discovery

科学纪录片是践行科学传播的媒体主力。探索频道以其极富娱乐特质的科学纪录片为传播手段,在全球实现了对科学知识、科学思想、科学精神和科学方法的高效传播。文章从科学传播视角,分析并提取探索频道在传播理念、传播主体、传播模式等方面可以复制和拓展的成功经验。

Scientific documentaries are the chief media to accomplish scientific communication. With its unique entertainment- style documentaries,the channel Discovery has achieved communication with high- efficiency in spreading scientific knowledge,scientific ideas,scientific spirits and scientific methods. From the angle of scientific communication,this paper analysed the advanced experience in the communication ideas,communication casts and communication models of the Discovery Channel and extracts the essence that could be applied to the domestic situation.