从学生新媒体现状看校园网络文化建设

On the Development of Campus Network Culture in View of the Student New Media

移动互联网时代,以高校学生为主体运营的微博、微信等自媒体平台方兴未艾,同时也成为校园网络文化建设的重要力量。以15所高校微信公众号运营数据为基础,分析了现阶段学生新媒体运营的特点,提出了坚持传播正能量的宗旨、明确定位形成品牌特色、培育肥沃的成长土壤、线上线下双线推进,充分发挥新媒体APP集群优势等对策,以引导学生新媒体建设,从而充分发挥校园网络文化的育人功能。

In the mobile Internet era,university students begin to develop and operate new media,such as microblog,We Chat public platform and QQ,which have become an important part of the campus network culture. In this paper,the authors analyzed the characteristics of the students＇ We Chat public platforms which are based on the data collected from15 universities. And then,the authors put forward that the new media should insist on spreading positive energy,explore own brand characteristics,cultivate fertile soil for the growth of youth,take a combination of online and offline services and integrate new media APP Cluster Advantages. They hope to ensure the educational function of the campus network culture through these efforts.