绿色商业模式下企业绿色价值实现的影响机制研究

Research on the Influence Mechanism of Enterprise Green Value Realization in the Green Business Model

企业在原有商业模式到绿色商业模式的演变中,需要考虑环境所带来的影响,即考虑绿色价值实现的影响因素,这引发了人们对企业绿色价值实现的影响机制的思考。文章通过对绿色商业模式中绿色价值创造以及实现的关系研究,得出影响绿色价值实现的因素,构建绿色价值运动的模型,分析绿色价值实现的影响机制,最终得出绿色价值交换过程中绿色价值创造流和绿色价值实现流的高度一致是促进绿色经济领域快速高效稳定发展的基本保障。

In the process of the existing business model to the green business model, factors that affect the realization of green value should be considered. This has led to the thinking on the realization mechanism of the green value. This paper studies the relationship between the creation of green value and the realization of green value in the green business model. The factors that influence the realization of green value are summed up, the model of green value movement is constructed and the impact mechanism of green value realization is analyzed. Finally, it comes to the conclusion that keeping the consen- sus of the green value creation flow and the green value realization flow are the basic guarantee to promote the development of green economy.