“互联网+”背景下跨境零售电商存在的问题及对策

Research on the Problems with Cross-border Retail E-business under the Background of“Internet Plus”

在电子商务快速发展的背景下,随着互联网的普及,跨境零售电商已经成为传统外贸企业转型升级的选择。目前我国跨境零售电商发展速度较快,交易平台不断创新,消费群体不断扩大,交易金额迅速增长,但在物流、通关、结汇、退税、知识产权、信用、供应商管理、监管政策、资源等方面还存在许多问题。促进跨境零售电商发展必须优化物流系统,加强信用体系建设,完善市场监管体系,增进国际合作,优化支付服务系统,建立信息化综合监管平台,简化通关环节。

With the rapid development of e-commerce and the popularity of Internet, cross-border e-business has become the choice of traditional foreign trade enterprises to realize transformation and upgrade. At present, the development of China＇ s cross-border is very rapid; there are increasingly more innovations in the platform of transaction emerging; and the amount of related consumers and trading volume is increasing. But there are some problems with that in terms of logistics, tax refund, trust, supplier management, supervisory policies, resources, and so on. To promote the development of cross-border e- business, we have to optimize the logistic system, strengthen the development of credit system, perfect the system of market supervision, strengthen related international cooperation, optimize the payment service system, establish the informationized and comprehensive platform for supervision, and simplify the related section of customs clearance.