4Okazaki S, Hirose M. Effects of displacement-reinforcement between traditional media, PC internet and mobile internet [ J ]. International Journal of Advertising, 2009, 28( 1 ) :77 - 104.
5邵兵.微博:让景区品牌实现口口相传[N],中国旅游报,2010-04-18(7).
6http: // finance, eastday, com/Busines/m2/20110215/ ul a5724792, html.
7Prahalad C.K., Hamel G. The Cote Competences of the Firm [J]. Harvard Business Review, 1990, (5 - 6).
8Overby M L. Organizing innovation in emerging markets: The case of mobiletdeeorrnunieation. The DRUID Tenth An-niversary Surmner Confererw.e on "Dynamics d Industry And Inno- vation: OrgaiTxfions, Networks and Systems", Copenhagen, Denmark, 2005.
9Weng Z K. The power of coordinated decisions for short - life- cycle products in a mamxfacturing and distribution supply chain [J]. IIE Tmmacfiom, 1999, (31): 1037-1049.
10SHAPLEY L S. A value for n- person games [ J ]. Annals of blatheamtic Studies, 1953, 2 (28) : 307 - 317.
