高校学生社团之间的羊群博弈研究

The Herd Game between Campus Clubs

实证数据分析和模型构建一直是高校学生社团研究领域的薄弱之处。文章通过对高校学生社团的会员招收(融资)和活动举办(投资)进行研究,针对社团的融资活动,提出了羊群指数概念并进行比较;针对社团的投资活动,依照校园文化市场现状建立起了简单的博弈模型并进行讨论,证明了羊群效应的必然存在性。文章依此提出了有限的羊群效应有利于校园文化市场的发展的观点,并从社团本身和学校社团管理部门两个视角提出了解决方案。

The empirical data and model construction are always weak in the research area of students＇ clubs in universities. This paper aims at studying the recruit of club members（ financing） and holding activities（ investing）. As for the clubs＇ financing activities,this paper proposes the sheep- flock index and make a comparison; as for the clubs＇ investing activities,it proves the inevitability of sheep- flock effect based on the simple game model and make a discussion according to the quo of campus cultural market. Lastly,this paper proposes the viewpoint that the limited sheep- flock effect is beneficial for the cultural market development in universities and gives two schemes from the perspectives of clubs themselves and administrative department in universities.