中国笔墨语言与书籍设计的传统意味

The Traditional Meaning of Chinese Ink Language and Book Design

本文分析了中国笔墨语言的审美取向对当代书籍设计具有的双重意义:一、中国笔墨语言对书籍设计精神层面的影响:中国笔墨语言主要以水墨的形式体现出来,根源于老庄哲学思想的自然之性,是中国的哲学思想在艺术审美上的一种体现,而书籍设计中的很多原理,与中国传统绘画实践不谋而合。二、中国笔墨语言与书籍设计在美感上有相通之处,通过中国画图形、结构、理法、文字、色彩、材料等各种符号因素的融合可以传达充满人文气质和书卷气息的书籍设计理念。同时阐述了中国书籍设计创新所要遵循的原则:中国笔墨语言对书籍设计的影响是潜移默化的,书籍设计中应用本土文化元素不能放弃时代特征,需具备当代性;传统文脉与异国文化符号无法生硬融合,在书籍设计中应该融冶中国元素与多元语境。

This paper analyzes the double meaning of Chinese ink language aesthetic orientation towards contemporary book design. Firstly,it is the influence of Chinese ink language on the spiritual level of book design.Secondly,Chinese ink language and book design have similarities in the aesthetic aspect. At the same time,this paper expounds the principles of Chinese book design innovation： effect of Chinese ink language on book design is subtle,and the application of local cultural elements can not give up the characteristics of the times in book design;the traditional context and the exotic cultural symbols can not be fused awkwardly,and it is worth pondering the problem of how to melt the Chinese elements and diverse contexts.