摘要
分析美式橄榄球超级碗电视转播,进而探究电视媒体如何将球赛再现于观众眼前。研究方法:以2012年及2013年转播画面为研究对象,采取量化内容分析法进行研究。研究结果:不同转播媒体在景别、拍摄角度、镜头体育以及画面转接方式上皆呈现显著差异,但跟随镜头同为两届转播媒体最依赖的摄影机体育及画面转接方式。不论是在单次达阵的镜头平均数量,还是达阵后立即慢动作重播画面的平均数量上,两届转播媒体间均不具有显著差异。研究结论:转播媒体并未因为转播同类型的赛事而采用完全一致的影像呈现方式。为增加赛事转播的观赏性,两届转播媒体运用不同的策略以制造感官效果。
By analyzing American football Super Bowl TV relay, the thesis further explores how TV media reproduce the matches in front of the audience. Research method ： taking the relay search objects, and a quantitative content analysis method is adopted. Research frames of 2012 and 2013 as reresult： different relay media are prominently different in shooting scenes, shooting angles, camera＇s sports and image transfer. But following the sports and image transfer method of the camera that is the most reliable for these two relay media, it is found that in terms of the average amount of single touch - downs and the average amount of slow motion replay after the touch -downs, the relay media of these two competitions have no significant difference. Research conclusion： the transfer media don＇t adopt completely corresponding image presentation methods because of transferring the competitions of the same type. In order to increase the appreciation of competition relays, the transfer media of these two competitions apply different strategies to create sensory effects.
出处
《体育研究与教育》
2016年第2期14-18,共5页
Sports Research and Education
