互联网商业环境下绿色消费挑战与对策研究

Challenges and Strategies of Green Consumption in the Internet Business Environment

随着互联网等信息与通讯技术的发展,互联网商业迅速崛起。本文基于绿色消费的理论视角,系统地分析了信息经济背景下互联网商业现状、绿色消费理念的起源与内涵,并总结互联网商业环境给绿色消费带来众多挑战。最后,本文提出规范互联网商业市场,提升网上商品品质;加快信息化建设,提高国民绿色消费意识;实现物流行业创新发展,建设绿色物流体系等适应新形势的政策建议。

With the development of information and communication technology such as the internet,Internet commerce emerges rapidly.Based on the theory of green consumption,this paper systematically analyzes the current situation of the internet commerce under the information economy background,the origin and connotation of green consumption,and summarizes the challenges that the Internet business environment brings to green consumption.Finally,we propose that we should regulate the internet business market,improve the quality of online goods;accelerate the construction of information,improve the national awareness of green consumption;achieve innovation and development of the logistics industry,construct the green logistics system and other policy recommendations which adapt to the new situation.