摘要
网络约租车平台作为互联网时代新兴的移动应用,自产生以来经历了3个阶段的发展变化,其本质上是自身的创新扩散过程,因此,通过创新扩散理论来研究网络约租车平台的发展,更加直观地分析了网络约租车行为的变化思维,并尝试借此对平台创新扩散过程进行补充诠释或重新诠释。
As an emerging mobile application in the Internet era, network car rental platform has undergone three stages of development and change, which is essentially its own innovation diffusion process. The development of the network car rental platform was studied through innovation diffusion theory. The transform thinking of network car rental platform behavior was analyzed intuitively. The platform innovation diffusion process was added interpretation or reinterpretation.
出处
《互联网天地》
2016年第4期5-8,共4页
China Internet
关键词
创新扩散
网络约租车平台
互联网时代
diffusion of innovation
network car rental platform
Internet era
