旅游大数据商业化应用中的个人隐私保护被引量：3

Privacy Protection in the Commercial Application of the Tourism Big data

下载PDF

导出

摘要旅游大数据中个人隐私具有复杂性、敏感性和泄漏途径三大特点;旅游大数据商业化应用有四种模式:OTA模式、第三方模式、监管引导模式、利益驱动模式;应从行业自律、相关法规、行业监管、保护意识四个方面对旅游大数据中的个人隐私进行保护。 Firstly, the features of personal privacy in tourism big data are analyzed in terms of complexity, sensitivity and leakage of privacy. Secondly, the process of tourism big data implementation is analyzed, and four modes of commercial application of tourism big data are put forward which are OTA mode, third party mode, supervision mode and interest- driven model. Finally, the life cycle of personal privacy data in is put forward, and the measures of privacy protection in tourism big data are discussed.

作者汪永旗

机构地区浙江旅游职业学院旅行社管理系

出处《中南林业科技大学学报（社会科学版）》 2016年第2期44-49,共6页 Journal of Central South University of Forestry & Technology（Social Sciences）

基金浙江省公益技术应用研究项目"旅游大数据个人隐私安全问题及对策研究"(2016C33125)

关键词旅游大数据商业化应用模式个人隐私保护对策 tourism big data modes of commercial application personal privacy protection measures

分类号 F590 [经济管理—旅游管理]

引文网络
相关文献

参考文献10

1孙小晴,李军.网络社交的隐私问题与伦理规范[J].中南林业科技大学学报（社会科学版）,2014,8(6):34-37. 被引量：4
2Viktor Mayer-Schonberger, Kenneth Cukier. Big Data: A Revolution that Will Transform How We Live,Work and Think[M]. Boston:Houghton Mifflin Harcourt,2013.
3李凯,王晓文.隐私关注对旅游网站个性化服务的影响机制研究[J].旅游学刊,2011,26(6):80-86. 被引量：24
4Chen M Y, Yang C C. Privacy protection data access control[J]. International Journal of Network Security,2013,15(6):391-398.
5Kobsa A. Privacy-enhanced personalization[J].Communications of the ACM,2007,50(8):24-33.
6Smith J, Dinev t, Xu H. Information Privacy research: An interdisciplinary review[J].MIS Quarterly,2011,35(4):989-1015.
7Anton AI, Earp JB, Young JD. How Internet users privacy concerns have evolved since 2002[J]. Security & Privacy, IEEE, 2010,8(1):21-27.
8Montjoye D, Hidalgo C A, Verleysen M. Unique in the crowd: The privacy bounds of human mobility[J]. Nature,Scientific Reports, 2013,3(2):1-5.
9张玉莲.论旅游第七要素——“知”[J].中南林业科技大学学报（社会科学版）,2015,9(1):49-55. 被引量：4
10孟小峰,张啸剑.大数据隐私管理[J].计算机研究与发展,2015,52(2):265-281. 被引量：93

二级参考文献148

1翟辅东.旅游六要素的理论属性探讨[J].旅游学刊,2006,21(4):18-22. 被引量：66
2[美]特雷尔·拜纳姆,[英]西蒙·罗杰森主编,李伦,金红,曾建平,李军译.计算机伦理与专业责任[M].北京:北京大学出版社,2010:249-250.
3Lee C H, Cranage D A. Personalisation - privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites [ J ]. Tourism Management, In Press, Corrected Proof, Available online 2010-09- 16.
4Kazienko P, Adamski M. AdROSA--Adaptive personalization of web advertising [ J]. Information Sciences, 2007, 177 ( 11 ) : 2269 - 2295.
5Awad N F, Krishnan M S. The Personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization [ J ]. Management Information Systems Quarterly,2006, 30 ( 1 ) : 13 - 28.
6Kobsa A. Privacy-enhanced personalization [ J J. Communications of the ACM,2007, 50 (8) : 24 - 33.
7Andrade E B, Kaltcheva V, Weitz B. Self - disclosure on the Web: The impact of privacy policy, reward, and company reputation[J]. Advaneea in Consumer Research, 2002, 29 ( 1 ) : 350 - 353.
8Chellappa R, Sin R. Personalization versus privacy: An empirical examination of the online consumer's Dilemma [ J ]. Information Technology & Management, 2005, 6 (2/3) :181 - 202.
9Adler M, Gibbons P B, Matias Y. Scheduling space-sharing for internet advertising [ J]. Journal of Scheduling, 2002, 5 ( 2 ) : 103 - 119.
10Joseph P, Glen N, Elizabeth F. Privacy concerns and consumer willingness to provide personal information [ J]. Journal of Public Policy & Marketing, 2000, 19 (1) : 27 -41.