条件紧缩式流行语的紧缩动因及修辞效应

Contraction Causes and Rhetorical Effects of Conditional Contracted Buzzwords

紧缩结构表现形式精悍、逻辑类别清晰、语义表达丰沛、语调特定凝练,具有成为流行语的特质。条件紧缩式系列流行语采用四字格的表现形式,符合汉语使用习惯。从格式塔完型理论及社会认同论观点来看,条件紧缩式流行语的框架结构映射着社会事件与社会心理,是语言使用主体的修辞化表达。

Contracted constructions, concise in form, clear in logic, rich in meaning and pithy in tone, have the features of buzzwords. Four-character conditional contracted buzzwords accord with the use of Chinese. According to the Gestalt theory and the social identity theory, the construction of those buzzwords reflects social events and psychology and is the rhetorical expression of language users.