国际社会化媒体研究热点及演化路径研究

Research Hotspots and Evolution Path in International Social Media Research Field

为探究国际社会化媒体的研究热点及演化路径,本文选取2004-2013年ISI Web of Science平台SSCI、SCI数据库中收录的6074篇社会化媒体(Social Media)相关主题文献为样本展开分析。首先利用SATI软件构建共词矩阵并借助SPSS的DMS分析和Ucinet的SNA分析得到研究热点分布的知识图谱,据此归纳出国际社会化媒体研究领域的四个研究热点主题群。随后构建主题群-核心作者共现矩阵对主题群的重要性展开分析,最后利用Cite Space提取2004-2013年历年高被引率文献分析其主题演化路径,从而揭示出国际社会化媒体的发展趋势。

To explore the research hotspots and evolution path in international social media research field, this paper choos-es 6074 literatures about social media and its relative topics as research objects from WOS SCI/SSCI databases with timespan of 2004-2013. Firstly, SATI is used to construct co-word matrix, then knowledge mappings are obtained by usingDMS in SPSS and SNA in Ucinet, then four hotspots research topic groups form. After that, we construct topic group-coreauthor matrix to analyze the significance of these four topic groups. In the end of this paper, we also use Cite Space to extractthe top cited literatures to analyze their topic evolution path to reveal the development trend in social media research field.