藏语传媒在跨文化传播中的影响因素与作用分析

On the Influence and Role of the Tibetan Media in Intercultural Communication

藏语传媒跨文化传播的实质是将现代性精神与当代文化内核用民族化的方式进行涵化的过程。文章分析了藏语媒体不同介质的传播路径、状态及跨文化传播的内外环境和影响因素,并提出了确立和谐的文化认同感、丰富多元传播功能等实现跨文化传播的有效途径。

The essence of the Tibetan media＇s intercultural communication is the acculturation of modernity andcontemporary culture with the means of nationalization. This article analyzes the propagation path, status, inter-nal and external environments of the Tibetan media as well as the influencing factors of it, and suggests an effec-tive way of realizing the Tibetan media＇s cross-cultural communication by means of building a harmonious recog-nition of cultural identity and improving communication functions.