“互联网+”模式下液化气零瓶销售研究

Research on zero-cylinder liquefied gas marketing under“Internet Plus”mode

液化气零售市场始终存在恶性竞争和营销欺诈等违法违规行为,市场秩序混乱,安全隐患突出,为实现液化气零瓶市场突破性改革,体现信息化时代下,"互联网+"的管理优势,构建了集物联网、云数据、电商平台为一体的综合性应用平台,以客户服务为核心,平台管理为手段,建立一套围绕着"互联网+零瓶销售"的一站式营销模式。

The liquefied gas retail markets always have illegal behaviors,such as vicious competition and marketingfraudulence,markets are out of order,potential safety hazard is prominent. In order to realize breakthrough innovation ofliquefied gas zero-cylinder markets,embody the management advantage of＂Internet Plus＂,the comprehensive applicationplatform integrated with internet of things,cloud data and e- commerce platforms were built. With customer service askernel,platform management as means,the one- stop marketing mode was established centered on＂Internet Plus zerocylinder marketing＂.