中国冰雪体育旅游的创意开发模式与产业升级路径研究

China Winter Ice-Snow Tourism: Creative Development Models and Industrial Upgrading Means

中国北京市和张家口市成功获得2022年第24届冬季奥林匹克运动会主办城市,该文以此为重大战略契机,对中国冰雪体育旅游的创意开发模式与产业升级路径进行了系统研究,提出创意开发模式和产业升级路径的相关对策。研究结果表明,冰雪旅游体育产业构建需要首先明确理论内涵,包括开发触点、产业基础和运行机制,并确定其系统性的产业体系。中国冰雪体育旅游须启动文化创意和科技创新作为新型冰雪经济的双核动力,并通过运动赛事与旅游节事、优化产业结构战略、打造品牌精品战略、专业人才培养战略等产业升级路径,科学制定现阶段的产业发展规划,为中国冰雪体育旅游产业的战略型跨越式发展提供理论支持。

Beijing city and Zhangjiakou city in China had successfully bid the host city of the 2022 twenty- fourth Winter Olympic Games on July 31,2015. Taking hosting the Winter Olympic Games as a major strategic op- portunity, this paper has researched the development of China＇s ice and snow sports tourism, and proposed the countermeasures of the creative development models and industrial upgrading means. The research findings indicate that it＇s necessary to explicit the industrial basis, operating mechanism and industrial system for the theoretical con- struction of China＇s ice-snow sports tourism industry. By means of the industrial upgrading paths of sports events and tourism festivals, destination branding strategy and professional talents training strategy, China＇s ice-snow sports tourism industry is supposed to activate the cultural and scientific innovation as the dual core power and con- stitute the scientific development planning of ice-snow sports tourism industry at the present stage.