浅析微博和微信在地方志工作中的作用

Brief Analysis of the Role of Weibo and Wechat in Local Records Work

当前,地方志工作机构已陆续开通微博和微信公众号。地方志工作者已经有了利用微博宣传地方志事业的意识,但是所经营的微博规模和质量参差不齐;微信公众号已经逐渐被地方志工作者认可,而且正在慢慢走入地方志事业。微博、微信和地方志工作相结合具有优势,地方志事业要与时俱进,与创新思路相融合,需要打造移动新媒体优秀团队,形成专业从事地方志微博和微信编辑的工作团队,并利用微博和微信丰富地方志资料的展现形式。

Currently,public local records institutions have opened their Weibo and Wechat accounts one after another. Local records workers have already had the awareness to use Weibo to promote local records cause,but the number and the quality of these Weibo accounts in operation are not even. Wechat public accounts have also been gradually recognized by local records workers as part of the local records cause.The combination of Weibo and Wechat with local records work has many advantages. The local records cause must move along with times and integrate with innovative approaches. We need to build up excellent teams of new mobile media operators,to establish professional editorial teams in Weibo and Wechat for local records,and to enrich the presentation forms of local records reference materials using Weibo and Wechat.