涂料品牌的创建、建设与发展

The Brand Creation Construction and Development of Paint

面对激烈的市场竞争,中小企业必须进行品牌建设,提高品牌的附加值.涂料品质是品牌建设的基础,品牌为顾客传递涂料品质价值.要搞好品牌建设,必须做好5方面工作,即制定并完善标准、精准市场定位、培养自主创新技能、创建高新技术企业和专利技术研究.

Facing the sharp competition of the market, it is a necessary choice for intermediate and small industries to build brands and increase the addi tional value of brands. The paint quality is the foundation of brand construction, while brand of the paint can transmit the value of paint quality for the consumers. focus on the following five aspects in brand construction, i.e making and improving standards, locating market, to create a high and new technology enterprise and patent technology research.