基于社会性网络服务(SNS)的高校图书馆阅读推广

The Reading Promotion of University Library Based on Social Network Service(SNS)

分析阅读在提升读者素养的作用、阅读推广的特性、社会性网络服务(SNS)的概念以及在阅读推广中的优势,探讨高校图书馆应用社会性网络服务(SNS)进行阅读推广的方式,如:应用SNS构建一个推广平台;阅读推广主题的收集和策划;阅读推广的宣传;读者群的维护;阅读载体的建设;阅读推广团队的运营;阅读推广联盟的构建。

This paper analyses the role of reading in improving the reader＇s literacy, the characteristic of reading promotion,the concept of social network service（SNS） and its advantages in reading promotion, explores the use of social network services（SNS） for reading promotion, such as the application of SNS to build a promotion platform; the collection and planning of reading promotion topics; the propaganda of reading promotion; the maintenance of readers; the construction of the carrier of reading; the operation of the promotion team; the construction of the reading promotion alliance.