知名体育赛事对东莞城市形象的塑造和提升——以举办苏迪曼杯为例

Famous Sports Events for the Creation and Promotion of City Image of Dongguan

城市形象是一个城市特有的底蕴和气质,是城市的总体特征和风格。东莞作为中国城市化进程中最具代表性的城市之一,城市形象的传播经常面临无序感和对抗感。第十四届苏迪曼杯作为城市的特殊事件,东莞借助本次赛事,有效创建了城市品牌形象,达到了传播和营销城市的目的,取得了良好的效果。

The city image is specific connotation and temperament and the overall characteristics and style of a city. Dong- guan, one of the representative cities in the process of urbanization in China, was often faced with a sense of disorder and confronta- tion in the spread of its image. By holding the 14th Session of Sudirman Cup as the city＇ s special events, it effectively creates urban brand image in terms of the purpose of communication and marketing city, with good results.