基于计划行为理论的用户链接分享研究被引量：5

An Empirical Study on Internet Users' Links Sharing Based on Planed Behavior Theory

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摘要基于计划行为理论梳理分析了移动互联网用户链接分享行为的影响因素,构建了各影响因素与网络用户链接行为关系的概念模型,并基于428条现实世界数据进行了实证分析。结果表明感知行为控制、自我实现需要、沉浸需要、主观规范等四大因素对移动互联网用户持链接分享链接意愿和链接行为具有显著的正向影响。该结论有利于指导信息门户网站开展网络链接技术优化以及社会商业信息的推广活动。 Based on the theory of planned behavior, this study investigates the influence factors of users＇ cyber links behavior in the mobile Internet, and develops the conceptual model among the self-actualization need, im- mersion, subjective norm, perceived behavioral control and users＇ online links intention, as well as behavior. Based on 428 records of data collected from the real world, an empirical analysis is completed. And the results show that the self-actualization needs, immersion, subjective norm, and perceived behavioral control all have significantly positive influence on cyber users＇ links intention as well as their link behavior. The conclusions are helpful to provide important reference for the websites to optimize their links sharing tools for better social infor- mation diffusion and business information promotion.

作者顾东晓孙建军张悦盛东方杨苏

机构地区南京大学信息管理学院合肥工业大学管理学院

出处《运筹与管理》 CSSCI CSCD 北大核心 2016年第2期173-179,共7页 Operations Research and Management Science

基金国家自然科学基金面上资助项目(71273125) 国家自然科学基金青年项目(71301040) 国家社科基金重大项目(12&ZD221) 中国博士后科学基金项目(2013M541651 2014T70508) 江苏省博士后科研资助计划(1302129C) 安徽省哲学社会科学规划项目(AHSKQ2014D23)等项目研究成果之一

关键词链接技术用户链接分享行为互联网信息管理计划行为理论 links technology cyber users links internet information management planned behavior theory

分类号 G20 [文化科学—传播学]

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