电改环境下基于大数据的营销策略分析

The Marketing Strategy Analysis Based on Big Data Under Power Reform

将电力大数据与营销策略相结合。本文论述了现有电力营销现状及发展策略,分析新常态下营销策略方向,综述了依据电力大数据主要形成的应用模式以及在电力企业的应用,最后分析了基于大数据的营销策略包括用户能耗分析及用电优化、用电信息信用体系服务以及个性化服务等。

To development reyiews the combine big data with marketing strategies,this strategies of present power marketing and analyzes paper discusses the current status and strategy direction under new conditions;it application mode based on power big data and its application in power enterprises. At last,it analyzes the marketing strategy based on big data,including user＇s energy consumption analysis,power optimization, power information credit system and personalized services.