基于大数据的商业模式研究

Study on Business Model Based on Big Data

从新兴、传统、互联网领先行业分析基于大数据的商业模式,包括数据产品价值链开发、传统产业价值链重构和基于数据的全产业链布局。数据产品价值链开发具体表现为提供数据存储(硬件)、数据分析(软件)和信息服务;传统产业新价值的挖掘具体应用为个性化医疗、电影发行业的精准投放、服务业的O2O模式、制造业的众包模式和金融业的风险防控等;以大数据推动的产业链变革有产业间的跨界和产业链的平台融合等。

It analyzes the business models based on large data research from the emerging, traditional and internet leading etc. They have three business models ： the developments of data product, reconstruction .of traditional industry, layout of whole industrial chain. Data product developments are for specific performance data storage（hardware）, data analysis（ software）, in- formation services. New uses of industry reconstruction as follows ： personalized medicine in medical, the precise delivery in film distribution, 020 mode in services, the crowdsourcing in manufacturing, risk control in financial etc. Industrial chain layouts include cross- border and platform integration.