从数据类型角度探讨提升图书出版发行的新路径

The New Approaches to Improve Publishing Circulation from the Perspective of Data Type

近年来,大数据带给社会多个行业和领域巨大影响,它被当做一种颠覆性、革命性的技术,受到人们的普遍推崇。无疑,数据的创建和运用,对图书出版行业的生产方式、业务流程、营销发行起着举足轻重的作用。文章探讨了出版行业的数据类型及其特征,讨论了各种数据的优化提升,并在互联网语境下引入大数据,用新媒体思维探讨新路径,以促进出版发行的变革与发展。

As a subversive and revolutionary technology, big data brings about a great impact in many industries and fields, which is highly praised. Undoubtedly, construction and utilization of the data play a decisive role in productive style, business process and marketing. This paper explores the data types in publishing field, analyses theirs features, discusses the possibility to improve them, and introduces big data in the internet context, explores the new way by using new media thinking, in order to promote publishing reform and development.