竞争环境下逆向物流的定价决策研究

On pricing decision of reverse logistics under the competition environment

由于全球对环境的关注,可持续商业行为变得越来越重要.许多不同行业的企业不断寻求方法减少碳排放及其对环境的影响,同时保持在商务竞争环境中的优势.再制造作为环保节能型的制造方式受到政府和企业的推广.在供应链中,回收处理旧商品,是令人头痛的问题,而且企业通常不具备处理逆向流动的专业知识.本文运用Stackelberg博弈理论,以第四方物流作为逆向物流的服务者,研究了零售商和第四方物流的最优定价策略,其中零售商作为跟随者和第四方物流作为领导者.本文提供了一些管理的指导方针,应用适当的价格策略以影响市场反应参数,获得来自市场的最大收益.

Because of the attention to environment all the world,the sustainable development of business has been received by more and more people.Companies coming from many different industries are constantly seeking the way to reduce carbon emissions,protect the living quarters environment,and maintain the advantages of business on competition environment.As an environmental manufacturing mode,remanufacturing has been developed by the government and the enterprise.In the supply chain,recycling of old goods is a headache thing,and companies are short of the experience to deal with reverse logistics.In this paper,the Stackelberg game theory is used to study the optimal pricing strategy for the retailer who is a follower and the fourth party logistic who is a leader.In this paper,we provide some guidelines for manager.If affecting the market reaction parameters by using the appropriate price strategy,supply chain member would get the maximum benefits from the market.