高校综合性学报特色栏目宣传平台的构建

The Construction of Publicity Platform for Feature Columns of University Comprehensive Journals

创设特色栏目,是当今高校综合性学报做精、做强普遍采用的手段。创设特色栏目可以避免众多高校学报在栏目设置上的重复雷同、"全、散、小、弱"的现状。然而,很多国内高校学报特色栏目创设了很多年,栏目的特色鲜明,刊发的稿件质量也很高,却很难进入专业研究者的学术视野。究其原因,这是学报忽视对特色栏目的宣传所导致的。要扩大高校综合性学报特色栏目的影响力,对特色栏目本身的宣传工作不容忽视。高校综合性学报在创设特色栏目后,要注重特色栏目的开栏及栏目发展的宣传;要重视对核心作者的宣传;要借助数据库、检索机构,利用微信群、QQ群、微博进行宣传;要安排编辑参加与特色栏目选题相关的学术会议或专题研讨会进行宣传;要鼓励编辑撰写并发表特色栏目建设方面的论文以扩大影响。通过特色栏目宣传,实现以点带面,形成传播强势,提升学报的影响力。

The popular approach to strengthen and refine university comprehensive journals is to construct feature columns,which avoids the repetition of column setting and the cases of dispersion,all-sidedness and low quality. The reason why many long-established feature columns with high quality fail to attract professional researchers is that these journals neglect the publicity of their feature columns. To promote the influence of these columns,attention should be attached to the publicity work,which means that greater efforts should be made to construct and publicize the columns,to attract the attention of core authors,to make full use of database,retrieval mechanism,Wechat,QQ and microblog,to arrange for editors to attend symposium or conference related to feature columns and to encourage them to compose and publish articles on the construction of feature columns. The publicity of feature columns will help to improve related areas and reinforce itself. In this way can the influence of university comprehensive journals be truly enhanced.