职业能力导向的《公共关系学》课程教学改革与实践探究

Exploration of Occupational Ability-oriented “Public Relations”Teaching Reform and Practice

本文介绍了职业能力导向的《公共关系学》课程教学改革的重要意义,分析了当前《公共关系学》课堂教学中存在的问题,指出以职业能力为核心导向,从教学内容、教学方法、评价方式三个方面对《公共关系学》课程进行改革,从而真正提升学生的公关素质和实践能力。

The paper introduces the significance of teaching reform of occupational ability-oriented ＂Public Relations＂ and it analyzes the current problems in classroom teaching of ＂Public Relations＂. Meanwhile the paper shows that ＂Public Relations＂ course should be reformed in the following aspects： teaching content, teaching method and evaluation pattern, thus the students＇ PR quality and practical ability will be truly promoted.