微信公众平台在广东农业专业镇信息服务平台中的应用

Wechat Public Platform Application in the Service Platform of Guangdong Professional Town

随着国家"互联网+"战略的不断推进和移动互联网的普及,微信逐渐成为人们主要的沟通和获取信息的工具,为传统媒体中农业信息传播滞后问题提供了新的解决方案。针对当前形势,借助微信公众平台,笔者设计并实现了广东农业专业镇信息服务平台官方微信公众号。该公众号包括农产品服务交易商城、技术咨询和信息传播的微站以及实时信息和政策推送服务三大模块。借助该公众平台,可以向农业专业镇用户提供最及时的资讯和政策解读,最优质的农业信息服务。

With the advancement of national strategy of ＂Internet ＋＂ and the popularity of mobile internet, We Chat gradually becomes the main tool of communication and acquiring information, which provides a new solution to the lag of agricultural information dissemination in the traditional media. In view of the current situation, with the aid of We Chat public platform, the paper designs and realizes an official We Chat called ＂information service platform of Guangdong agricultural professional towns＂. The public We Chat includes service trading mall of agricultural products, small-web for technical advice and information propagation, as well as real-time information and policy recommendation. With the help of the public platform, we can provide all the users with the timeliest information and policy, the most high-quality agricultural information services.