基于隶属度分析法批发分销商销售策略的研究

On Wholesale Distributors Sales Strategy Based on Analysis of Membership Degree

通过描述统计、直方图、方差齐性检验、方差分析等多种方法,综合分析了不同销售区域、途径中六类商品的销售状况.根据不同的分析目的建立了齐性检验、方差分析、非参数检验以及隶属度等模型,运用EXCEL、MATLAB、SPSS等软件得出不同销售区域、途径与六大类商品销量的关系.最后通过隶属度分析得到销售区域和销售途径的判别模型,并为销售商提供了相应的销售策略.

Through the description statistics,histogram,F test,variance analysis and other methods,the paper comprehensively analyzed the sales of six commodities in the different regions and sales approaches. Then,according to different analysis purposes,several models are established,including homogeneous test model,analysis of variance model,non- parametric test model and membership function model,and by using software of EXCEL,MATLAB and SPSS,the relationships between different sales regions and the sales of six commodities as well as sales channels and the sales of six commodities are obtained. Finally,it uses the membership analysis to obtain the discriminant model of sales regions and channels,and proposes corresponding sales strategies for vendors.