随机环境下闭环供应链的制造/再制造混合库存补货策略

Research on the Manufacturing/remanufacturing Mixture Inventory Replenishment Strategy of Closed- loop Supply Chain under Stochastic Environment

考虑广告投入对消费者效用的增长效应及消费者环境偏好的影响,在随机不确定环境下构建了制造产品和再制造产品的市场需求函数,并在再制造产能不受限/受限两种情况下分析了闭环供应链中的制造/再制造产品的最优订货策略,进而通过比较制造产品与再制造产品的边际利润,研究了制造主导和再制造主导下的混合库存补货策略。

Considering the growing effect of advertising investment on product’s consumer utility and the influence of consumer environmental preference,market demand functions of manufacturing / remanufacturing products are established under stochastic uncertain market demand condition,and the optimal order strategies of manufacturing / remanufacturing products are obtained in two cases of unrestricted / restricted remanufacturing capacity,then the mixture inventory replenishment strategies are presented under manufacturing dominant and remanufacturing dominant conditions based on comparative analysis between the marginal profits of manufacturing / remanufacturing products.