基于参考竞争的电商生鲜品动态定价策略

Dynamic Pricing Strategy based on the Competitors- referenced for Fresh Goods in E- commerce

近年来,我国电商涉足生鲜品经营成为了电子商务行业的又一热点。其所销售产品的独特性使得生鲜电商的发展成为了一个值得研究的话题。文中针对生鲜电商的现状,建立了电商生鲜品的定价模型,将参考竞争的定价方法引入到生鲜电商的动态定价中,以期通过合理的定价来提高电商的市场竞争力。

In recent years,it becomes a hot spot in the e- commerce industry that electricity suppliers involved in the fresh goods in China. The uniqueness of the products they sell makes the development of fresh electricity suppliers become a topic worth studying. Due to the status quo,established the pricing models of fresh goods in electricity suppliers,competitors-referenced method is introduced to dynamic pricing of fresh electricity suppliers. Hope to improve the market competitiveness of electricity suppliers through reasonable pricing.