摘要
文中从顺丰嘿客与电商物流企业的区别谈起,分析了顺丰嘿客与电商物流企业本质的不同;进而从定位、宣传、布局、人员、商品等方面分析了顺丰嘿客失败的原因;最后指出了顺丰嘿客模式对速递物流企业未来发展和布局启示。
This article begins with the difference between SF hey off with the electricity supplier logistics enterprises,analyzes the essence of SF hey off with the electricity supplier logistics enterprises of different; in order to analyze SF hey off failure reasons from the aspects of positioning,publicity,distribution,personnel and goods. Finally it is pointed out that the SF hey passenger mode of express logistics enterprise future development and layout of the enlightenment.
出处
《物流工程与管理》
2016年第3期91-92,共2页
Logistics Engineering and Management
基金
2015年全国邮政行业职业教育研究重点课题(KT2015Z001)
关键词
顺丰嘿客
速递物流
启示
Hey SF
express logistics
enlightenment