基于注意力经济的会议营销策略

Conference marketing strategy based on attention economy theory

营销已经成为越来越多企业生死成败的关键所在。会议营销作为一种相对较为传统的营销方式,与新型的互联网营销等模式相比较,显得有些陈旧,但其实看似传统的会议营销也在不断地变化和发展中。与传统的大众传播、网店销售的营销模式相比较,会议作为一种独特的营销情景,整合了直销、服务、体验、利益和意见诉求等一系列的内容,具有其天然的优势。而将注意力经济的基本理论纳入到会议营销之中,在一定程度上,将有效地提升会议营销的效率。

Marketing has become the key to success for more and more enterprises. Conference marketing as a relatively traditional marketing method, compared with the new Intemet marketing mode, is a bit old. But in fact, the seemingly traditional conference marketingis constantly changing and developing. Compared with the traditional mass media and network store sales marketing model, it is a unique marketing scenario, with the integration of natural advantages such asdirect sales, service, a series of content experience, interests and views of the demands, etc. Set the basic theory of the attention economy into conference marketing will effectively improve the efficiency of marketing.