基于SWOT分析方法探讨内蒙古发展会展旅游机会与威胁

Inner Mongolia to explore the development of MICE tourism opportunities and threats SWOT analysis method based on

SWOT分析法通过系统分析的思想将看似独立的因素进行综合分析的方法,从而帮助企业更好的制定战略计划。近几年随着对外经济开放的扩大内蒙古会展产业也迎来了良好的发展势头,在"民交会"、"药交会"等有影响力的会展活动指引下,内蒙古会展产旅游出现了喜人的发展前景,但机遇与挑战并存。为此我们基于SWOT分析对会展旅游进行了分析,为其发展提供有效的参考。

SWOT analysis through systematic analysis of the factors thought to seemingly independent comprehensive analysis of methods to help enterprises to better formulate strategic plans. In recent years, with the expansion of foreign economic openness Inner Mongolia exhibition industry has also ushered in a good momentum of development, in the ＂people Fair＂, ＂Yao Jiaohui＂ and other influential exhibition activity guidelines, Inner Mongolia produced MICE tourism appeared gratifying development prospects, but the opportunities and challenges. To this end we SWOT analysis based on the MICE tourism is analyzed to provide effective reference for its development.